Why you should use WordPress for your business (or your Justin Bieber blog)

David Nash wordpress Leave a Comment

The answer to this is also the answer to why I am a WordPress developer.

And the most important answer is either genius or idiotic: market share.

W3Tech collects statistics on CMS market share. According to W3Tech WordPress currently has 58.6% of the market share of CMSs. The next most popular CMS is Joomla, at 6.6%. It only goes lower from there.

WordPress.com also has some nice graphs. And some astounding figures – 409 million people view more than 20.4 billion pages… EACH MONTH.

Why is market share important? Because WordPress is an open-source technology, anyone can view the code and anyone can contribute. With that many people using it, it’s improving all the time, and it’s improving rapidly.

The second most important reason is that it’s really easy to generate new content. New content is essential for growing your site and helping people find you. And it contributes to the wealth of human knowledge (or like whatever). When search engines see that your site is active, and publishing quality articles, they rightly assume that people will be more interested in using your site and rank you higher.

Because what’s the use of having your business (or your thoughts on Justin Bieber stopping his performance of “What do you mean?” because fans aren’t clapping in time) online if no one is going to read it?

WordPress is good for setting up some static pages (eg Home, About, Contact). But it’s fantastic for creating new content – because it’s just so easy. It’s a joy to write with. If you can make a status update on Facebook, you can use WordPress.

Of course there are plenty of other good reasons – it’s free, it’s easily customised and extended, creating an e-commerce site is fairly simple, it’s a very mature system – but market share and its focus on content generation are what really make it great.

And naturally WordPress isn’t perfect (I’ll cover why in a later post).

When I was getting started as a developer, I tried to do everything. I knew HTML, CSS, and JavaScript. I knew PHP and MySQL. There are lots of platforms based on these technologies. I wanted as much work as possible so I marketed myself as being able to do it all.

But I found myself spending time learning one system, completing the project, and then having to start all over learning a new system for the next project. Every system has issues but remembering them all became impossible.

There’s a saying in computer science for functions in code – do one thing and do it well. I decided to apply that my work. I’d already done many WordPress sites and knew how popular it was, so it was simple. I’ve never looked back.

And it should be a simple decision for you too – whether you’re just starting a business or writing about Justin (or both, a Biebersness?) – WordPress is a very solid foundation to create whatever you want.

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