I don’t usually like to re-blog – I prefer original content and a list of links. But I’m making an exception for this – firstly, it’s really cool, and secondly, I’ve been too busy to post anything for a while.
Ron and his team ran some A/B testing online that compared a traditional Web form layout with a narrative “Mad Libs” format. In Vast.com’s testing, Mad Libs style forms increased conversion across the board by 25-40%.
I think forms are a crucial part of any website. The web is mostly one-way, and only via forms can you get feedback. You need forms to do anything interesting. Yet they’re SO boring.
They’re boring to fill out, they’re boring to code. I think anything that makes them a little bit interesting helps a whole lot. I hope to code some forms like this in the future and I hope this turns into a real trend on the web.